Digital Horses Are the Talk of the Crypto World – NYT

https://www.nytimes.com/2021/05/01/style/zed-run-horse-racing.html

“A breathing NFT is one that has its own unique DNA,” said Roman Tirone, the head of partnerships at Virtually Human, the Australian studio that created Zed Run. “It can breed, has a bloodline, has a life of its own. It races, it has genes it passes on, and it lives on an algorithm so no two horses are the same.” (Yes, owners can breed their NFT horses in Zed Run’s “stud farm.”)

“Most NFTs, you buy them and sell them, and that’s how you make money,” Mr. Taub, 33, said. “With Zed, you can earn money on your NFT by racing or breeding.”

Fans of digital horse racing often talk about the “metaverse,” a shared space where physical and virtual reality meet. “My opinion is that Zed Run will be the first digital sport of the metaverse,” said Mr. Greenfeld. “People are going to root for horses and stables, and become fans. There are horses that are already celebrities in the ecosystem. It’s global, there’s no language barriers and it’s 24/7. It takes the best of crypto, NFTs, esports, streaming.”

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