It lies all the way down

Following in the footsteps of the bottom post from last weeks good reads, another has been caught.

https://www.washingtonpost.com/opinions/2021/05/20/origin-flamin-hot-cheetos-might-be-hot-lie-millions-will-still-gobble-it-up-anyway/

Richard Montañez has a spicy story. While working as a janitor at a Southern California Frito-Lay plant, he had an industry-altering insight: “What would happen if I put a chile on a Cheeto?” He demanded a meeting with the company’s CEO … and the Flamin’ Hot Cheeto franchise was born. A self-help empire would follow.

Recently, this feel-good story started cracking like a corn chip. But millions may continue to gobble up whatever Montañez dishes out, still addicted to his deliciously simplistic inspirational tale.

The old story I believed and the Planet Money episode that tells the story.

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