It lies all the way down

Following in the footsteps of the bottom post from last weeks good reads, another has been caught.

Richard Montañez has a spicy story. While working as a janitor at a Southern California Frito-Lay plant, he had an industry-altering insight: “What would happen if I put a chile on a Cheeto?” He demanded a meeting with the company’s CEO … and the Flamin’ Hot Cheeto franchise was born. A self-help empire would follow.

Recently, this feel-good story started cracking like a corn chip. But millions may continue to gobble up whatever Montañez dishes out, still addicted to his deliciously simplistic inspirational tale.

The old story I believed and the Planet Money episode that tells the story.